The Author

Under her company name, Form and Colour, Wende Reid practices architectural, interior and furniture design and fine art consulting. She began her career in New York and has been awarded twice for excellence in her designs.

During her career, she has held licensing agreements in the US and Europe, under her own trademark and for clients.

She has developed numerous bestselling collections in decorative textiles, wall paper, bed linen, rugs, lighting, dinnerware and flatware.

Her work has been featured in highly prestigious stores, residences, five star hotels, five star resorts and international sporting events. You can read about her in publications in New York, London, Paris, Hong Kong, Sydney, Melbourne and the sovereign nation of Kiribati.

She founded in-house product development for the home furnishings at the Federated Department Stores. In the US, Wende developed the early framework on which coordinated home furnishings collections are based, such as Ralph Lauren and Martha Stewart.


Alexis Koehler

Toronto, ON

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